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Google opens platform for developers to connect apps to Gemini and Search

The U.S. developer preview lets businesses submit integrations and track performance. Google has not announced a timetable for broader availability.

Illustration of app icons connected to an AI assistant interface
Photo: TechCrunch

Google has introduced its Connected Apps Platform, giving businesses and developers a way to submit apps for use through Gemini and Google Search. The public beta preview is available to U.S. developers who join a waitlist.

Connected apps allow users to link third-party services and carry out tasks through Google’s AI features, such as designing a flyer with Canva or creating a YouTube Music playlist. Developers can select Search, the Gemini app or both as destinations for their integrations.

Google said developers can connect through a cloud-hosted MCP (Model Context Protocol) server or Android MCP using the AppFunctions APIs. They then register, test and submit their apps through the Google Connected Console.

Once an integration goes live, developers can monitor traffic, latency and errors while retaining control of branding elements, including verified logos and authenticated accounts.

Gemini already offers more than 50 Connected Apps, with partners including Adobe, Experian, Localiza and Peloton. Those apps are set to reach Search over the next few weeks, expanding its smaller set of integrations.

Google also named meditation app Calm as a new partner, with an integration due to launch on both Gemini and Search soon. The company did not give a date for wider access to the developer platform.

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Hao Chen

Technology Editor

Edits and reviews technology business stories: artificial intelligence, chips, big tech, software, cybersecurity incidents, start-ups and platform regulation.