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OpenAI adds business profiles and customer chat agents to ChatGPT
The initial rollout of Business Agents is limited to eligible U.S. e-commerce and online service businesses.
OpenAI said on November 10 it was introducing a beta feature called Businesses in ChatGPT, allowing companies to manage their profiles and monitor user engagement. It also announced agents that users can ask about a company's products and services.
Companies can use Business Hub to claim a profile. After verification, they can revise business details and supply product feeds showing prices and availability. OpenAI said the tool would provide aggregate measures of mentions, views and clicks through to company websites.
The company said businesses could sponsor their Business Agent and make it the destination for ChatGPT Ads. Sponsored placements would carry labels identifying them as such.
OpenAI said businesses do not receive users' conversations, including chats with Business Agents. Engagement insights are aggregated and become available only after conversation or interaction volumes exceed certain thresholds.
Existing advertisers and OpenAI Enterprise customers can contact their OpenAI representative to claim a business profile. Shopify merchants can link their stores using either Shopify's admin interface or Business Hub.