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New York Times and Economist join coalition seeking controls on AI content use

The publisher-funded SPUR group has more than 80 members in over 20 countries and is developing standards to track AI use and support licensing.

Digital news pages displayed beside an illustration of an artificial intelligence network
Photo: CNA

The New York Times, Agence France-Presse and The Economist joined a publishing coalition on October 12 seeking to stop artificial intelligence companies from using their material or making money from it without authorization.

Standards for Publisher Usage Rights, known as SPUR, began in February and has grown to more than 80 members spanning over 20 countries. The Atlantic and Brazil's National Association of Newspapers are also new participants. Founders include the Financial Times, BBC and Associated Press.

Funded solely by its members, SPUR says it is building common standards and technical tools that would let publishers monitor and manage AI companies' use of their material and support licensing agreements. The group said it recently introduced a Content Telemetry Standard to create a consistent way for AI agents to log and report their use of media content.

The expansion comes alongside publishers' legal challenges over content used to train large language models. USA Today and several of its newspapers sued OpenAI in October, alleging copyright infringement. OpenAI and Microsoft, its backer, also face copyright claims from authors and news organizations, including the New York Times.

Publishers also face falling website referrals as search engines offer AI-generated answers that users can read without visiting the underlying sites. A Reuters Institute report, using Chartbeat data, found that Google organic-search referrals across more than 2,500 websites declined 33% globally from November 2024 to November 2025.

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About the author

Hao Chen

Technology Editor

Edits and reviews technology business stories: artificial intelligence, chips, big tech, software, cybersecurity incidents, start-ups and platform regulation.