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Mercedes-Benz lowers 2026 profit forecast as China pressures persist

The carmaker now expects core profit of around €5.8 billion and a car-business margin of 2% to 3%. Its shares fell more than 4%.

Cars lined up at a vehicle distribution terminal
Photo: Euronews

Mercedes-Benz cut its full-year earnings outlook on October 27, 2026, citing difficult conditions in China and higher material costs. The German automaker said it now forecasts roughly €5.8 billion in core profit, unchanged from the previous year, rather than growth of at least 15%.

The company also reduced its projected profit margin for the core car division to a range of 2% to 3%. Its previous guidance put the margin between 3% and 5%.

Preliminary figures showed third-quarter core profit of €1.77 billion and a 2.5% margin at the car division. The company is due to publish its complete quarterly results on October 28.

Following the announcement, Mercedes-Benz shares dropped more than 4%. BMW and Volkswagen shares each lost about 2%. Both rivals had already reduced their annual forecasts amid weak demand and competition from Chinese manufacturers, including BYD and Xiaomi.

Mercedes-Benz deliveries to customers in China declined 29% during the first nine months of 2026. The drop followed a fall in 2025 to the lowest annual level since 2016.

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About the author

Lucas Almeida

Companies and Deals Editor

Edits and reviews corporate news (earnings, leadership changes, layoffs, product launches) and deal news (IPOs, mergers and acquisitions, buyouts and funding rounds).