Cowboy Ventures led the round, bringing total funding to $11 million. Mintive says it has more than 50 enterprise customers.
DoorDash agrees to buy Instacart for $17 billion
Both boards have approved the deal, which values each Instacart share at $65. Closing is expected in late 2027 or the first half of 2028.

DoorDash said on October 29, 2026, that it had reached a $17 billion agreement to purchase grocery-delivery rival Instacart, bringing together its restaurant-delivery business and Instacart’s grocery operations.
The transaction values each Instacart share at $65, DoorDash said, and both companies’ boards have approved it. The companies expect the acquisition to close in late 2027 or the first half of 2028.
DoorDash intends to retain the Instacart name, app and enterprise technology products. Until closing, the businesses will remain independent and operate separately, the company said.
DoorDash said combining the businesses could give grocers more tools to develop online ordering and advertising operations through Instacart’s technology. Retailers could also use DoorDash’s fulfillment services to process additional online orders and provide less expensive delivery, it said.
Instacart CEO Chris Rogers said the combination would pair his company’s grocery technology and retailer relationships with DoorDash’s consumer reach and logistics. DoorDash CEO Tony Xu said the businesses could together make more delivery tools available to stores.
Instacart had previously held talks with Uber but withdrew from those discussions, according to a media report.
