Valeria Marquez, a 23-year-old beauty influencer from Zapopan, Mexico, was shot and killed last month while broadcasting on TikTok. She was in the beauty salon as the dastardly act occurred. A gunman stormed into the bar and began shooting. This horrific act cost the life of a young influencer tribe member gone too soon, known for her bright, positive online aura. Through much of the assault, Marquez was seated at a table, a plush toy in her lap. What was amazing is what she was doing with almost 200,000 followers on TikTok and Instagram.
The attack happened in Guadalajara, where Marquez had developed an enormous social media following as an influencer sharing beauty and lifestyle content. Witnesses reported that the assailant entered the salon around 18:30 local time (12:30 GMT) and immediately targeted Marquez. Police responded within minutes of the shooting and found her deceased at the scene.
The Jalisco state prosecutor’s office is currently investigating the circumstances surrounding Marquez’s murder, which has been classified as an act of femicide—a form of gender-based violence that has become alarmingly prevalent in Mexico. New figures from the United Nations have painted a grim picture, with an average of ten women or girls killed each day in the country. Sadly, these murders are most frequently perpetrated by a victim’s intimate partner or relatives.
Zapopan Mayor Juan José Frangie shared the news with sadness. He noted that Marquez had failed to file any requests for protective action in response to threats to her safety. Her recent comments have sent shockwaves through her supporters and women’s safety advocates alike. They fear that the discussions surrounding this incident are a reflection of a greater epidemic of violence against women, an issue that continues to be overlooked.
The premature passing of Valeria Marquez has rippled through her fans and the community. Fans have flooded social media with their horror and grief after learning about this senseless act of violence. Thousands of citizens are calling for more recognition and intervention for femicide in Mexico. They call on government officials and police to take more aggressive actions to safeguard women against violence.
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