Pinterest has unveiled its annual trend report, Pinterest Predicts, for 2025, showcasing anticipated lifestyle and design trends with remarkable accuracy. The report captures the most popular searches across categories such as fashion, beauty, and home, boasting an impressive 80% success rate in forecasting upcoming trends. Among the highlights is a resurgence of the rococo style, noted for its opulent and lavishly feminine design. Searches for “rococo party” on Pinterest have surged by 140%, signaling a growing interest in this aesthetic.
This year's report reveals intriguing shifts in design preferences, driven by both Gen Z and Baby Boomers. The platform has observed increased interest in modern surrealism and the Salvador Dali aesthetic, with searches rising by 70% and 40%, respectively. Gen Z users are particularly drawn to painting funky murals on furniture, enhancing millwork, and creating more playful living spaces. Similarly, searches for "castle house plans" have climbed by 45%, indicating a desire for grand architectural designs.
The trend towards bold interior design continues with an uptick in searches for "door murals" and "hand-painted wall patterns," which have risen by 70% and 60%, respectively. Additionally, Behr has announced a daring deep ruby shade as its 2025 Color of the Year. This bold hue has captivated both Gen Z and Boomers, influencing their choices in makeup, fashion, decor, and accessories. Searches for "cherry vibe" have skyrocketed by 325%, while "cherry bedroom" queries have doubled.
Leslie Corona, Associate Home Director at Realsimple.com, has been a significant voice in home styling, organizing, and reporting for over a decade. Her insights into these emerging trends emphasize a shift towards more personalized and expressive living environments. As Pinterest's user base surpasses 500 million active users, the platform provides a vast dataset for analyzing and predicting these evolving preferences.
The report underscores a generational convergence in taste, where both younger and older demographics embrace rich colors and intricate designs. This trend reflects a broader cultural appreciation for historical aesthetics reimagined through contemporary lenses.
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