Jenna Bush Hager has a busy schedule to start her day well before sunrise. Rising at 4:50 a.m., she prioritizes fitness by working out before her morning television duties. On one such recent day, Hager helmed two large scale events. She got into different outfits several times and took a storm of phone calls in between.
Hager’s day isn’t only spent tending to her professional commitments, it’s defined by a deep, personal commitment to her family. With her husband serving in the military, she was forced to hightail it back home. She was determined that her choice—her children, 12-year-old Mila and her younger brother Bean—received all the care, attention, and affection they needed that evening. Her bedtime routine with Mila begins around 8:30 p.m., and it is a cherished moment for both.
A Day in the Life
Jenna Bush Hager’s mornings are meticulously structured. After our early morning wake-up call, she takes us through a warming workout to help kick-start her for the day ahead. That focus and determination carries over into her drive to find balance and health as a busy, working mom.
On this very day, Hager was juggling two major events and dealing with the rare difficulty of not one but two wardrobe malfunctions. She seamlessly transitioned between outfits while taking numerous phone calls, ensuring she remained connected to both her professional obligations and family needs.
“I’ve gone from thing to thing to thing. So I put on the concealer in the car, and then I arrived with Julia, who works with me, and I’m like, ‘Is this rubbed in?’ I’m not a perfectionist at all, but I also want to look OK, you know, after a really long day.” – Jenna Bush Hager
Even with the crazy travel schedule, she makes it a priority to still get her beauty routine in. The one Hager always has on her is It Cosmetics Do It All Radiant Concealer.
The Makeup Philosophy
Jenna Bush Hager has created an easy, natural makeup routine that complements her on-the-go schedule. She adopts a less is more approach at her makeup station, declaring, “I don’t believe in powder no more. This frugal choice makes it easy for her to show off her natural beauty without piling on products.
The social media star says her new makeup routine is not just an everyday beauty look, but practical as well. Hager added that she prefers to apply with her fingers, which speeds things up while minimizing environmental impact. She loves the “dewiness” of her makeup picks and preaches a “less is more” vibe.
“I like the dewiness; I like the less is more, which is why I like a highlighter.” – Jenna Bush Hager
On days packed with nonstop activities, Hager rolls with the punches. She shared that she often applies her makeup on-the-go, stating, “I had an Imprint tea [event], and so I put it on right before that, and then I had meetings, meetings, meetings, and I didn’t need makeup. Then on the way here, I added some lip gloss and more concealer—that’s all you need.”
Family Moments
Family is still the bedrock of Jenna Bush Hager’s existence. Without her husband there to shoulder the care on this specific day, she became both caregiver and professional. Mila has just begun to experiment with Hager’s makeup drawer, highlighting their tight-knit mother-daughter relationship.
At the end of this long day, as fatigue begins to hit, Hager finds comfort in her daughter’s presence.
“If I’m exhausted, I’m like, ‘Mila, tuck me in.’” – Jenna Bush Hager
Even with a hectic, multi-city schedule, this routine is a reminder of the value her family brings to her life.
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