Heather Muir is starting a new creative adventure. And just like that, she was off to pick a pink pattern to design her very own iPhone case, made to complement her unique style. Muir used a new custom service that allows users to easily configure products to their liking. She had a few unusual design asks that would help her phone accessory stand out among all others. After waiting about a half hour for the changes, she did turn her ideas into wood and paint.
Muir’s customization process started with a simple order for an all pink iPhone case. This decision really showcases her enjoyment of unexpected color combinations. It can tell us about how consumers are growing more interested in personalized and dynamic technology accessories. Her seemingly straightforward request brings us to a larger trend. From fashion lines to decor, more consumers are interested in making a statement with regular, everyday products.
In addition to the color, Muir requested that her name, “Heather Muir,” be prominently displayed at the top of the box. This small but important detail speaks to the amazing potential of personalization. It adds a great creative touch to her case that sets it apart from traditional alternatives. The use of names or initials has been a recent hit with consumers seeking fresh, new ways to express their impulses towards individuality.
The Waiting Game
After submitting her requests, Muir entered into a short queue as the customizations were baked into the cake. That 30-minute delay gave her time to think about all the potential end-results, while creating a moment of suspense for her custom piece. Unfortunately, these long lead times are common as the vehicles undergo the conversion process. Customers such as Muir are becoming more willing to spend that time for a product that genuinely reflects who they are.
This patience puzzler is not unusual in the realm of custom goods. Nearly every brand that produces bikes in this category offers extensive levels of personalization. That time frame can change depending on the complexity of the request and the number of orders they are working on. Muir’s experience is a harbinger of a rising consumer appetite to accept the delay for something that is completely and supremely their own.
A Successful Outcome
In just under a half an hour, Muir was told her desired revisions were in place. She was particularly delighted with the result, having just managed to get her new pink iPhone case personalized with her name. Not only had she accomplished what she’d set out to do from the very beginning with this accomplishment, but it was a testament to the power of the new personalization techniques.
The push to allow more customization and production of goods such as phone covers has spread widely in recent years. Brands are learning how to use technology to give consumers a chance to produce things that resonate with their unique tastes. Muir’s experience is a great testament to the impact basic personalization can have on creating happy customers and raving fans of your brand.
Leave a Reply