Billie Eilish, the celebrated nine-time Grammy winner, took to the stage at the 67th Grammy Awards in Los Angeles, performing her hit song "Birds Of A Feather" at the iconic Crypto.com Arena. Despite missing out on any awards this year, Eilish's presence was notable and memorable. During the ceremony, she wore a distinctive navy hat that captured the attention of many, including the team at Abraham Moon & Sons, a historic mill in Guiseley, Leeds.
The hat, crafted from cloth produced by Abraham Moon & Sons, added a unique touch to Eilish's ensemble. Founded in 1837, the mill stands as one of the last fully functional "vertical" woollen mills in the UK, known for its high-quality fabric that attracts global fashion and interior designers. While not all products featuring its cloth carry the Moon label, Eilish's cap did, much to the delight and surprise of the mill's team.
"It was a complete surprise to us, it was fantastic to see Billie wearing it." – Joe McCann
The unexpected appearance of their fabric on such a prominent stage brought immense excitement to Abraham Moon & Sons. Joe McCann, a representative from the mill, expressed his enthusiasm over the unexpected spotlight.
"It's always really great and a lovely surprise when artists and influential people that you really respect come out and wear something like this," – Joe McCann
McCann highlighted how significant it is for traditional cloth to be embraced in modern fashion contexts, especially by such an influential figure as Billie Eilish. The presence of their fabric on Eilish's hat was more than just a fashion statement; it was a testament to the timeless appeal and versatility of their craftsmanship.
"It's really nice to see what is quite traditional cloth being used in such a modern way," – Joe McCann
Within Abraham Moon & Sons, the reaction to Eilish's choice was palpable.
"It has been a hive of activity, the whole office has been absolutely buzzing about it," – Joe McCann
The impact of Eilish's endorsement is invaluable for a traditional company like Abraham Moon & Sons. McCann acknowledged the power of such recognition from an influential artist.
"It makes the world of difference and for a company like ours you can't replace the power of an influential figure like Billie wearing a product." – Joe McCann
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