A groundbreaking new basketball league is set to shake up the world of sports with a staggering $5 billion in funding and the ambition to rival the NBA. The league, backed by a consortium of investors including Byron Deeter and venture capital firm Quiet Capital, aims to attract top players from across the globe, particularly Europe. It promises to provide an alternative to the NBA by creating an elite competition that spans continents.
The league plans to launch with six men's and six women's teams, competing across eight host cities worldwide. With confirmed locations in Macau and Singapore, organizers are actively seeking additional venues in Europe to further expand their reach. The strategic partnership with Saudi events company Sela and Macau casino group Galaxy Entertainment underscores the league's global aspirations. Kevin Kelley, COO at Galaxy Entertainment Group, emphasized that "high-level basketball" in Macau would enhance its status as a premier tourist destination.
"They're creating a series of unmissable entertainment experiences for fans, and we're all in." – Kelley
The initiative aims to captivate a global audience of two billion basketball fans by delivering a truly international league. With Maverick Carter, business manager of NBA legend LeBron James, and Skype co-founder Geoff Prentice among the investors, the league is poised to create significant ripples in the sports world. Additionally, Swiss bank UBS serves as an advisor, providing strategic financial guidance.
Byron Deeter highlighted the league's potential, stating:
"When it comes to global basketball, the opportunity is massive." – Byron Deeter
Organizers aim to tap into the vast market of basketball enthusiasts outside the United States. Lee Linden pointed out the untapped potential:
"There's a huge untapped market — millions of fans outside of the U.S. who are eager for us to grow the sport at the elite level." – Lee Linden
The league's mission is clear: offer a world-class basketball experience that transcends borders and elevates the sport globally. Neil Meyer encapsulated this vision by asserting:
"The thesis is simple: Basketball is a global game and the world wants more of it." – Neil Meyer
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