The Advertising Standards Authority (ASA) has gotten tough, banning ads from six companies that advertise liquid Brazilian butt lifts (BBLs) across the UK. They worry that these ads downplay what’s at stake with these invasive surgeries. Finally, the ASA promoted the idea that cosmetic surgery is a smart choice. It can’t be treated as a last-minute fire drill to snatch up a discount. This change follows a wave of escalating safety concerns and recent tragedies including the death of Alice Webb.
Liquid BBLs, which usually require injecting large volumes of filler, have high risks associated with them, including infections, blood clots and sepsis. Experts in plastic surgery have warned that performing these procedures requires expert skill and training. With little regulation, clinics flood the market, providing these invasive treatments only to profit off them—popular beauty trends at the cost of your safety.
The ASA grew particularly annoyed with some ads for preying on women’s body image issues. One ad even attempted to recruit patrons by offering a “limited-time exclusive opportunity” to get a “peach-perfect pucker.” The ASA rightly held that this type of claim was irresponsible.
“Marketers must not suggest that happiness or wellbeing depends on conforming to a particular body shape or physical appearance.” – The Advertising Standards Authority (ASA)
The ASA’s ruling highlights the need for consumers to make informed decisions regarding cosmetic procedures without feeling pressured by time-limited offers. The authority pointed out that promotions like these might “irresponsibly coerce” consumers to rush into purchasing decisions.
In order to comply with the ASA’s guidance, Rejuvenate Clinics acted quickly. So they made the great move of banning all time-limited purchase encouragements in their ads. The firm is committed to advancing the practice of data-driven decision-making. It makes sure that only qualified medical professionals use ultrasound technology in surgical settings in order to reduce dangers and improve safety.
“Get the curves and contours you’ve always wanted with our safe and effective body filler treatments. Feel confident every step of the way! Safe, proven, and beautifully natural results.” – Rejuvenate Clinics
Industry participant Dr. Ducu confirmed their adherence to the requirements laid out in the ASA rules and guidance. The corporation’s goal is to increase consumer use of their services by providing consumers with discounted services via promotional offers. They empower all of us to make healthier choices without coercion or shove.
EME Aesthetics believes in fair and ethical advertising practices. They make certain that all of their clients experience a detailed, unhurried consultation process and no one ever feels rushed to schedule procedures immediately.
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