Febreze has now made its Scent of the Year for 2025 official. Look forward to welcoming Vanilla Suede, an indulgent scent that will turn any home into your very own escape. This intense, warm fragrance has sweet undertones of mahogany, amber and vanilla. It seeks to evoke a calm, spa-like environment. It’s now widely available in both spray and plug-in forms at most mass retailers, with prices starting at around $4.
The decision on Vanilla Suede was an intentional choice made by Febreze’s Fragrance Group. Lead perfumer Michelle Hagen directed the multi-national team, as they studied and made predictions on future global trends. Following their detailed research, this is the specific scent they selected. This year, Vanilla Suede is doing things a little differently. It welcomes soothing scents that foster pampering and peace within the home, contrasting last year’s mix of rose and fizzy prosecco-style wine fragrances in “Romance and Desire.”
The Inspiration Behind Vanilla Suede
Vanilla Suede was born from a global trend that’s very much on the rise. Folks across the country are excited to turn their homes into soothing day-spas. In the fray of everyday life, consumers are looking for opportunities to treat themselves. Only Febreze brings a crisp, clean scent that truly transforms your personal spaces and enhances the everyday moments you share in them.
According to Rafael Trujillo, Febreze’s master perfumer, this scent takes on new meaning in today’s social climate. He addressed the growing movement as an act of self-care to reclaim agency over the spaces that we occupy.
“Amidst the chaos of everyday life, we’re seeing a rise in self-indulgence and a desire to take back control of our spaces,” – Rafael Trujillo.
Tied closely to the idea of empowerment is Febreze’s brand statement: …their belief that Vanilla Suede is an exceptional retreat from the bustle of usual life.
“This year’s scent gives us all the opportunity to slow down and reground in our homes as refuge, celebrating the joy of missing out (JOMO),” – Febreze.
Availability and Product Details
Febreze’s Vanilla Suede can currently be found at most large retailers nationwide, including Wal-Mart, Target and others. Depending on their preferred usage, consumers can select from spray or plug-in formats. The introductory pricing is as low as $4. This provides an economical option for all those who wish to create a safer and healthier home environment!
The careful curation of this fragrance demonstrates Febreze’s commitment to providing products that not only freshen spaces but promote well-being. The corporation works hard to make sure that every fragrance adds to the mood of any space.
A New Direction for 2025
Febreze recently announced Vanilla Suede as its Scent of the Year. Beyond the specific projects, this decision is setting a new tone for 2025 – one of comfort and relaxation. This decision marks a departure from past years and is a sign of evolving consumer priorities that are increasingly focused on establishing a tranquil home sanctuary.
As consumers continue to prioritize finding respite at home, Vanilla Suede is perfectly staged to help fulfill this desire. Febreze has a warm and rich scent to match. Most of all, they want to encourage people to stop and relax from their busy lifestyles.
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