KitchenAid, renowned for its versatile and iconic appliances, has announced its 2025 Color of the Year: Butter. This soft-yet-energizing yellow, with a creamy satin finish, draws inspiration from vintage kitchens of the 1950s and 1960s. Embracing both nostalgia and current trends, this hue is available exclusively at Williams Sonoma in the KitchenAid Artisan Stand Mixer. The design team, led by Brittni Pertijs, meticulously curated this shade to evoke warm memories and a sense of comfort.
The KitchenAid mixer, a staple in many dream kitchens, continues to be a do-it-all appliance. Known for its timeless design, it seamlessly fits into both modern and retro spaces. The Artisan Stand Mixer in Butter not only taps into the ongoing popularity of yellow in fashion and home decor but also enhances any kitchen aesthetic with its classic look.
In selecting this particular shade of yellow, the KitchenAid team examined various samples and objects to find the perfect tone for today’s consumers. Among the inspirations was a vintage butter knife discovered in an antique shop. This attention to detail ensures that Butter is a perfect marriage of comfort, nostalgia, and contemporary trends.
"Our team saw yellow continually pop up, and knowing we wanted to tap into comfort and nostalgia, this felt like the perfect marriage of all those elements," said Brittni Pertijs, lead color, material & finish designer for KitchenAid.
The Artisan Stand Mixer is not just a visual delight but also a functional powerhouse. It can handle a variety of culinary tasks, from whipping up baked goods to making homemade pasta. Its availability in various colors like Empire Red and Aqua Sky has already made it a favorite among kitchen enthusiasts.
Leave a Reply