The Indian music industry is experiencing a significant transformation, attracting global music stars like Ed Sheeran, Coldplay, and Dua Lipa. In recent years, India has become a prominent destination for international artists, drawn by its burgeoning music market and vast population. In 2021, the industry was valued at 19 billion rupees (£178 million) and is projected to nearly double by 2026, reaching 37 billion rupees (£346 million). The increasing demand for live music events further underscores this growth, with ticketing platform BookMyShow reporting an 18% rise in 2024.
India's population of 1.4 billion, predominantly young, presents a lucrative opportunity for international artists. Many artists, including Ed Sheeran and the Arctic Monkeys, consistently appear on India's weekly Spotify album charts, highlighting their popularity. Sheeran's ÷ (Divide) album has impressively remained on the chart for 217 consecutive weeks.
The influx of international artists poses a challenge for local musicians who risk being overshadowed. However, event companies often ensure that local talent serves as the main support acts during concerts. This strategy not only promotes Indian artists but also provides them with valuable exposure.
Ed Sheeran is scheduled to embark on his largest tour in India, while artists like Shawn Mendes and Louis Tomlinson will perform at the Lollapalooza Festival in Mumbai. This festival, held at a horse racing track—the only venue large enough to host such an event—will showcase a mix of global and local talent.
"To have that experience in our own country, it's really cool to see that it's happening more and more." – Anoushka Maskey
Dua Lipa's recent performance in Mumbai went viral, sparking excitement among Indian music fans. Coldplay is set to return to India after a nine-year hiatus, further emphasizing the country's growing appeal to international acts.
Local artists view the presence of global stars as both an inspiration and a challenge. Pop artist Frizzell D'Souza from Bangalore notes that witnessing international acts who began from humble beginnings sends a strong message that homegrown talent can achieve global fame.
"It's very reassuring to know that someone like him can actually do it." – Frizzell D'Souza
Independent singer-songwriter Anumita Nadesan sees opportunities for collaboration with bigger artists as a way to gain recognition on a global scale. The interaction with renowned performers allows local musicians to learn and grow.
"It's very inspiring as well, because before when a mega artist came to India, we had to travel to another country to see their concerts." – Anumita Nadesan
However, the need for improved infrastructure is evident. According to Peony Hirwani, better systems and venues are necessary to accommodate the increasing number of international concerts. Conversations about upgrading existing stadiums are crucial for sustaining this growth.
"So we need more, bigger venues, and a better system in place for music." – Peony Hirwani
Dr. Banerjee highlights the strategic insights of major music labels, which recognize India's potential as a large market for international acts. Their research teams understand the impact of bringing global stars to Indian audiences.
"Major music labels have research teams who would have seen that someone else can take over a large market." – Dr Banerjee
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