The podcasting landscape is rapidly evolving, with a growing number of individuals viewing it as a viable side hustle. Nicaila Okome, host of the "Side Hustle Pro" podcast, highlights a notable trend—many podcasters are "starting with video," emphasizing the multimedia approach that is gaining traction. As interest in this format surges, projections indicate that podcast listenership will continue to rise, with an estimated 141 million Americans tuning in by 2025, up from 135.4 million in 2024, according to Emarketer data.
The increasing popularity of podcasts presents lucrative opportunities for professionals seeking to enter the field. Platforms like Fiverr and Upwork offer a variety of project-based roles, with rates that can be quite rewarding. For instance, some podcast producers on Upwork charge as much as $100 per hour for their services. Okome notes, "You can easily go onto Fiverr and Upwork and see what people are charging," encouraging aspiring podcasters to explore these platforms for potential job offers.
Angelique Rewers, CEO and founder of BoldHaus, advocates for starting a podcast as a side hustle. She explains that while initial excitement often propels individuals into podcasting, many soon discover the challenges involved. "In the beginning, everyone's excited to start their podcast," she states, but adds, "And then they realize what a grind it really is." This reality check emphasizes the importance of understanding the commitment required in podcast production.
For those looking to break into this burgeoning field in 2025, various job opportunities exist. Positions can range from one-time projects requiring less than 30 hours to ongoing weekly engagements. Job seekers can find openings on popular sites such as LinkedIn, Indeed, ZipRecruiter, and Google Jobs. Additionally, Facebook groups dedicated to podcasting can serve as valuable resources for job leads.
As the podcasting industry continues to grow, entrepreneurs can take advantage of early-bird offers for training and resources. For example, pre-registration is currently available for a course on effective podcasting strategies, with a promotional coupon code EARLYBIRD offering a 30% discount through February 11, 2025.
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