Pinterest has unveiled its highly anticipated 2025 Annual Trend Report, revealing a vibrant and transformative landscape for fashion and beauty enthusiasts. The report emphasizes an era of self-expression and reimagined aesthetics, capturing the spirit of innovation and individuality expected to dominate the coming year. A notable highlight is the surge in interest for goddess braids, which experienced a remarkable 60% increase in searches, signaling a return to timeless styles with a modern twist.
Golden aura facials have emerged as a must-try trend, with a 35% increase in searches for aura-effect looks. This trend extends beyond facials, as golden aura-inspired aesthetics saw a significant 75% rise in interest. Meanwhile, full-color makeup eyes captivated audiences with an astounding 365% spike in searches, indicating a bold move towards vibrant eye makeup.
The report outlines six key trends set to define 2025: goddess braids, golden aura facials, full-color makeup eyes, cherry tones, moto boho, and dark siren. Cherry tones, in particular, are anticipated to permeate the fashion scene, supported by a substantial 325% increase in searches for cherry vibe. Among manicure trends, goddess nails are making waves with an impressive 760% increase in searches, poised to become the manicure of the year.
In addition to beauty trends, the report highlights fashion staples expected to gain traction. Cable knit sweaters experienced a noteworthy 110% surge in searches, while raincoat outfit aesthetics saw a 35% rise. Footwear trends are also on the rise, with fisherman sandals seeing a 30% increase and moto boots outfits skyrocketing by 445%.
The resurgence of bohemian styles is evident with boho fits experiencing a staggering 755% growth in interest. Additionally, quirky sardine tattoos have caught the attention of many, with an 80% increase in searches showcasing a trend towards unique and playful body art.
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